Souk.
A Manchester halal butcher with a 700-customer list and no online presence. Souk takes the business online with three things no UK halal competitor has: WhatsApp AI ordering in Roman Urdu and voice notes, behaviour-based auto-marketing, and a B2B trade portal for restaurants, a premium lamb-and-beef specialist store engineered to scale.
The opportunity
An offline butcher with a 700-customer head start.
The client runs a thriving Manchester halal grocer and butcher with a 700-strong in-store customer list, and zero online presence. The demand is already there; it just has no digital front door.
Most halal stores that do go online ship a generic catalogue and stop there. Souk is built around the things that actually move this market: the way customers talk, the offers that bring them back, and the restaurants that buy in volume.
A premium lamb-and-beef specialist, not another full grocery, engineered to turn an offline reputation into recurring online revenue.
A note on status
Souk is a current engagement, in build for 2026. The scope below is what we’re building; the figures further down are forecasts for the client, not delivered results. We’d rather show you honest numbers than invented ones.
The build
Nine systems. One platform.
Custom storefront
A 14-page, mobile-first Next.js store built around a premium lamb & beef catalogue.
Admin dashboard
Eleven screens covering orders, stock, customers and campaigns, full control in one place.
WhatsApp AI bot (L3)
Understands voice notes and Roman Urdu, handles messy real-world orders, and remembers each customer.
B2B trade portal
Restaurants and kebab shops with standing orders, trade pricing, and automated invoicing.
Subscription boxes
Recurring weekly and monthly meat boxes, the predictable revenue engine.
Behaviour auto-marketing
Uber-style personalised offers, triggered automatically by what each customer does.
Eid / Qurbani pre-orders
A seasonal pre-order system that locks in a six-week revenue spike each year.
Campaign suite
Email, SMS and WhatsApp promotions run from a single place.
700-list reconsent
GDPR / PECR re-permission and segmentation of the existing in-store customer list.
Why it wins
Three things no UK halal competitor has.
WhatsApp AI ordering
In Roman Urdu and voice notes, the way the customer base actually talks. No UK halal competitor offers this.
Behaviour-based marketing
Offers that trigger on real customer behaviour, not generic blasts. Personalisation that drives repeat orders.
B2B trade portal
The long-term goldmine. Restaurants on standing orders are predictable, high-volume, and sticky.
Projected impact
Built to turn a list into recurring revenue.
Forecast revenue for the client across the first three years, driven by D2C orders, subscription boxes, seasonal Eid pre-orders, and the B2B trade line. These are projections, not delivered figures.
Forecast for the client · projection, not delivered results
Technology
A custom platform, not a template.
Shopify can’t do WhatsApp-native AI ordering in Urdu, a real B2B trade portal, and behaviour-triggered marketing in one place. So Souk is a custom build, every part designed around how this business actually sells.
The AI ordering bot reuses a fuzzy-matching engine that maps messy human messages (“2kg lamb chops”) to the exact catalogue item, the same reliability problem solved properly.
Want to take your business online, properly?
Custom storefront, AI ordering, B2B portal, the lot, built around how you actually sell, and yours to own. Tell us where you want to grow.